For Brassuco, APAS has exceeded their expectations and has become the most important trade fair for the company.

Contrary to the prevailing opinion among Brassuco’s board-members, APAS, which was held from 9 to 12 May in São Paulo, Brazil, turned out to be an excellent opportunity for obtaining new business, and not merely premises for exhibiting the products manufactured by the company.

In the opinion of Brassuco’s Director General, Mr. Alexandre Müller, this year’s fair far exceeded the same event last year. ‘It was excellent, much better than last year, because besides the fact that the fair itself was very good, our retail sales and distribution structures are more advanced. This has helped us sign on new customers in the national market. The fair afforded us this opportunity’, explained Mr. Müller.

Brassuco national sales manager, Mr. Luiz Monferrari, is also satisfied with APAS 2005 because he considers the fair has become a place for business. ‘In addition to bringing our retail staff to show what Brassuco has been doing and proposes to do, we brought people to clinch deals in the stand’, adds Mr. Monferrari.

Another of Brassuco’s giant steps forward in APAS 2005 is expansion in foreign markets. The company already had an exports policy, but managed to attract new overseas customers and export its flagship product, Brassuk powdered soft drinks, to different Asian and European countries. ‘In our stand we undertook successful major negotiations for exports to countries we had never exported to before, accelerating the process of opening up new markets’, explained Mr. Alexandre Müller.

Brassuco celebrated its 20th anniversary at APAS, and seized the opportunity to celebrate these victories with their partners. ‘The event was also a chance to fraternise with our partners and customers, and celebrate the Company’s important achievements’, concluded marketing and development manager Mr. Rodrigo Albanese.