Raising product awareness

Flavours and aromas

Flavours and aromas are techniques used in the art of wooing. Brassuco is going to use them by means of tasting sessions to win over consumers’ sense of taste this summer. To meet the season’s rising demand and stimulate new purchases, Brassuco is making agreements with supermarkets for extra stands, promotions, and a lot of tasting sessions. ‘This summer we’re going to prioritise tasting, with stands and equipment readily identified visually with the brand, and uniformed attendants. Our objective is to give consumers a chance to try the product in the store and to make this an incentive to purchase’, states Brassuco’s marketing consultant Mr. Fernando Signori.