Lual powdered soft drinks are Brassuco’s new venture at ABAD’s 26th Annual Convention of Wholesale Distributors and Sweet Brazil International in 2006. The event is to take place from 8 to 11 August at the ExpoTrade centre in the city of Curitiba, Paraná State, Brazil. At the event, which is consolidating into an important business channel, Brassuco will be focusing on increasing Lual’s presence in the wholesale sector.

Considered the biggest event of this kind in Latin America, ABAD 2006 will take place under the theme ‘Excellence in Distribution. Overcoming Challenges’, and Brassuco will have to demonstrate excellence both in terms of product quality and of distribution in the wholesale market. ‘This theme is in line with the situation the foodstuff market is encountering, as a result of price increases in certain raw materials. But as the theme itself says, I believe that through excellence in our work developing and assisting our customers, we shall overcome the challenges posed by the marketplace’, explains Brassuco director Mr. Alexandre Müller.

With the emphasis placed on the Lual line of soft drinks, Brassuco is endeavouring to consolidate in the wholesale market with the objective of taking quality and practicality to the public. The new Lual line presents sharper flavours and special packaging. The soft drink is available in pineapple, orange, mango, passionfruit, strawberry and tangerine flavours, and contains 25% of people’s daily need of Vitamin C in a single glassful.

During ABAD 2006 Brassuco well also be presenting the new packaging for Virtual powdered chocolate. The new packaging exploits technological and futuristic concepts that ate ubiquitous in the lives of children and teenagers, the public the product is intended for. As the very name — Virtual — suggests, the new packaging brings to the fore concepts in the kids’ universe that are clearly marked by technology. According to the company’s marketing manager, Mr. Fernando Signori, the change aims to bring together product and loyal consumers — kids. ‘It is no longer possible to ignore children’s digital life. Today, at the age of eight, they have an e-mail account, they enter chat-rooms, they use MSN and they watch science-fiction films. This public is influenced by two worlds — the real and the virtual’, explains Mr. Signori. In addition to the packaging, the flavour of Virtual has also been altered, emphasizing the taste of chocolate even more.