The line stands out for diversity of products

Brassuco has developed a new version of its main product: the first Light version of Brassuco soft drink powder. With Light coming onto the market in November, the company is targeting consumers searching for healthier products with fewer calories. ‘We are following the trend of launching products with 0% sugar, but without any changes to the strong fruit flavour, which has long been a standard feature of the Brassuk line’, explains director Mr. Alexandre Muller.

Brassuk Light is to be sold in 10g envelopes in six flavours: grape, carambole, orange, tangerine, passionfruit and lemon. It is also suitable for diabetics. ‘We know that avoiding excess sugar helps keep one’s body better looking, but we are also endeavouring to market a healthier line of products, which should improve consumers’ quality of life’, recalls marketing consultant Mr. Christian Favarão.

This launch is part of a string of actions Brassuco has taken to extend the Brassuk line, which is the organisation’s most representative product. This year the soft drink has also started to be sold in the new guava and Brazilian jaboticaba fruit flavours, in addition to the return of the cashew flavour.

For further information: www.brassuco.com.br